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Reddit is launching a new feature for advertisers that slots positive posts from Reddit users right under their ads.<\/p>\n<\/div>\n
The new alpha feature, called Conversation Summary Add-ons, \u201cdynamically integrates positive content from Reddit users directly below an advertiser\u2019s creative, putting community conversations front-and-center in the user experience and blending AI-driven efficiency with real human perspectives,\u201d according to a post from Reddit<\/a>.<\/p>\n<\/div>\n As shown by Reddit, you\u2019ll be able to scroll through the posts that appear under an ad. You\u2019ll also see a short summary of what Reddit users are saying about the advertiser. Jackbox Games and Lucid are alpha testers of the feature.<\/p>\n<\/div>\n Powering this new feature is an \u201cengine\u201d Reddit calls Reddit Community Intelligence. According to the company, Reddit Community Intelligence can turn the platform\u2019s more than 22 billion posts and comments \u201cinto structured intelligence for smarter marketing decisions.\u201d<\/p>\n<\/div>\n As part of today\u2019s announcements, which Reddit is making alongside the Cannes Lions festival, the company is also introducing a \u201cscalable, AI-powered social listening tool\u201d called Reddit Insights. \u201cInformed by proprietary metadata, it provides precise, real-time insights that help marketers confidently plan campaigns, validate creative ideas, and make smarter business decisions,\u201d Reddit says.<\/p>\n<\/div>\n