{"id":14756,"date":"2025-04-25T10:25:34","date_gmt":"2025-04-25T10:25:34","guid":{"rendered":"https:\/\/demo4.dedicatedhost247.com\/newstime\/microsoft-made-an-ad-with-generative-ai-and-nobody-noticed\/"},"modified":"2025-04-25T10:25:34","modified_gmt":"2025-04-25T10:25:34","slug":"microsoft-made-an-ad-with-generative-ai-and-nobody-noticed","status":"publish","type":"post","link":"https:\/\/demo4.dedicatedhost247.com\/newstime\/microsoft-made-an-ad-with-generative-ai-and-nobody-noticed\/","title":{"rendered":"Microsoft made an ad with generative AI and nobody noticed"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Microsoft has revealed that it\u2019s created a minute-long advert for its Surface Pro and Surface Laptop hardware using generative AI. But there\u2019s a twist: it released the ad almost three months ago, and no-one seemed to notice the AI elements.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The ad, which went live on YouTube on January 30th, isn\u2019t entirely made up of generated content. In a <a href=\"https:\/\/microsoft.design\/articles\/we-made-an-ad-with-generative-ai\/\">Microsoft Design blog post<\/a> published Wednesday, senior design communications manager Jay Tan admits that \u201cthe occasional AI hallucination would rear its head,\u201d meaning the creators had to correct some of the AI output and integrate it with real footage.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cWhen deciding on which shots within the ad were to be AI generated, the team determined that any intricate movement such as closeups of hands typing on keyboards had to be shot live,\u201d Tan says. \u201cShots that were quick cuts or with limited motion, however, were prime for co-creation with generative AI tools.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Microsoft hasn\u2019t specified exactly which shots were generated using AI, though Tan did detail the process. AI tools were first used to generate \u201ca compelling script, storyboards and a pitch deck.\u201d Microsoft\u2019s team then used a combination of written prompts and sample images to get a chatbot to generate text prompts that could be fed into image generators. Those images were iterated on further, edited to correct hallucinations and other errors, and then fed into video generators like Hailuo or Kling. Those are the only specific AI tools named by Tan, with the chatbots and image generators unspecified.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cWe probably went through thousands of different prompts, chiseling away at the output little by little until we got what we wanted. There\u2019s never really a one-and-done prompt,\u201d says creative director Cisco McCarthy. \u201cIt comes from being relentless.\u201d That makes the process sound like more work than it might have been otherwise, but visual designer Brian Townsend estimates that the team \u201cprobably saved 90% of the time and cost it would typically take.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Despite the fact that the video has been online for almost three months, there\u2019s little sign that anyone noticed the AI output until now. The ad has a little over 40,000 views on YouTube at the time of writing, and none of the top comments speculate that the video was produced using AI. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Knowing that AI was involved, it\u2019s easy enough to guess where \u2014 shots of meeting notes that clearly weren\u2019t hand-written, a Mason jar that\u2019s suspiciously large, the telling AI sheen to it all \u2014 but without knowing to look for it, it\u2019s clear that plenty of viewers couldn\u2019t spot the difference. The ad\u2019s quick cuts help hide the AI output\u2019s flaws, but suggest that in the right hands, AI tools are now powerful enough to go unnoticed.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/news\/656104\/microsoft-surface-ad-generative-ai-copilot-intel\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft has revealed that it\u2019s created a minute-long advert for its Surface Pro and Surface Laptop hardware using generative AI.<\/p>\n","protected":false},"author":1,"featured_media":14757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/posts\/14756"}],"collection":[{"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/comments?post=14756"}],"version-history":[{"count":0,"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/posts\/14756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/media\/14757"}],"wp:attachment":[{"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/media?parent=14756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/categories?post=14756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo4.dedicatedhost247.com\/newstime\/wp-json\/wp\/v2\/tags?post=14756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}